Weekly AI Insights Reports

Every Sunday evening, Pulse AI generates a comprehensive digest of your gym's performance and delivers it to your inbox. This report highlights what went well, what needs attention, and what actions to take in the coming week. Here is everything you need to know about the weekly insights report.

What the Weekly Report Contains

The insights report is structured into several sections, each covering a different aspect of your gym's operations.

Executive Summary

A brief paragraph at the top summarizes the week in plain language. For example:

"This week saw a 12% increase in class attendance compared to last week, driven by strong turnout in evening HIIT sessions. Two members entered at-risk status, and three failed payments were recovered through smart dunning. Lead pipeline velocity improved, with 8 new leads and 3 conversions."

This summary is written by Pulse AI using Claude and provides a quick, human-readable overview.

Key Metrics Highlighted

The report includes specific numbers for your most important KPIs:

• New leads — How many leads entered your pipeline this week.
• Conversions — How many leads converted to members.
• Conversion rate — Percentage of leads that converted.
• Total active members — Current member count and change from last week.
• Attendance — Total check-ins and class bookings, with week-over-week comparison.
• Revenue — Total collected revenue, including membership dues, POS sales, and one-time payments.
• Failed payments — Number of payment failures and the recovery rate.
• Churn — Members who canceled and the net member change.
• At-risk members — Current count of members below the at-risk threshold.

Each metric includes a comparison to the previous week and a trend indicator (up, down, or flat).

AI Commentary and Recommendations

This is where Pulse AI adds the most value. Beyond raw numbers, the AI analyzes patterns and provides actionable recommendations:

• Attendance insights — "Tuesday 6 PM HIIT has been at capacity for 3 consecutive weeks. Consider adding a second session on Tuesdays or Thursdays."
• Lead pipeline advice — "4 leads have been in the Contacted stage for over 7 days without activity. Assign follow-up tasks or move them to nurture sequences."
• Churn risk — "Member health scores dropped an average of 5 points this week, driven by a dip in class bookings. This could be seasonal or related to the holiday weekend."
• Revenue observations — "POS sales were 20% higher than usual this week, primarily from supplement purchases. Consider running a promotion to sustain the momentum."
• Dunning update — "Smart dunning recovered $1,450 from 6 failed payments this week. One member has been in the dunning cycle for 12 days — consider a personal follow-up."

Recommendations are specific and tied to actions you can take within GymPoint.

Dashboard Insights Card

In addition to the email, the weekly insights are displayed on your dashboard:

1. Log into GymPoint and view the Dashboard.
2. The Weekly Insights card shows the most recent report summary.
3. Click View Full Report to expand the complete insights in a new panel.
4. The card refreshes every Sunday evening when the new report is generated.

Previous reports are archived and accessible under Reports. You can review past weeks to track trends over time.

Email Delivery

The insights email is sent every Sunday evening to all staff members with the appropriate permission.

Configuring Email Recipients

The weekly insights recipient list is managed alongside your reporting notification settings.

1. Open the weekly insights settings from your Reports area.
2. Under Email Recipients, check the boxes next to the staff members who should receive the report.
3. By default, all users with the Owner or Admin role are included.
4. Click Save.

Email Format

The email includes:

• The executive summary at the top.
• A compact metrics table with week-over-week comparisons.
• The top 3 AI recommendations.
• A link to view the full report in GymPoint.

The email is designed to be scannable in under 60 seconds, with the option to click through for details.

Delivery Timing

Reports are generated and sent on Sunday evenings in your gym's configured time zone. The exact time depends on data processing but is typically between 6 PM and 8 PM.

If you do not receive the email:

• Check your spam or promotions folder.
• Verify your email address under Settings > My Profile.
• Confirm you are listed as a recipient in the weekly insights settings.

Disabling Weekly Insights

If you do not want to receive the weekly email:

1. Open the weekly insights settings from your Reports area.
2. Uncheck your name from the recipients list, or toggle Enable Weekly Insights Email off to disable it for everyone.
3. The dashboard card will still display if Pulse AI is active. To remove the dashboard card, toggle Show Insights on Dashboard off.