Member Analytics & Retention Metrics

Understanding your membership trends is essential to growing your gym. GymPoint's member analytics help you track who's joining, who's staying, and who's at risk of leaving.

Accessing Member Analytics

Navigate to Members > Analytics from the left sidebar. The member analytics dashboard displays several sections, each focused on a different aspect of your membership base.

Active vs. Inactive Members

The member status summary at the top of the page shows a breakdown of your membership base:

• Active — members with a current, paid membership
• Past Due — members whose payments have failed but haven't been canceled
• Frozen — members who have temporarily paused their membership
• Canceled — members who are no longer enrolled
• Leads — prospects who have not yet converted to a paid membership

Use the status filter to drill into any group and see individual member records.

Retention Rate Calculation

GymPoint calculates your retention rate using a cohort-based method:

Retention Rate = (Members at End of Period - New Members During Period) / Members at Start of Period x 100

This tells you what percentage of your existing members stayed during the selected time frame, excluding new sign-ups so the metric reflects true retention.

To view your retention rate:

1. Go to Members > Analytics.
2. Select the time period (monthly, quarterly, or annual).
3. The chart shows your retention rate for each period, with a trend line.

Industry benchmarks suggest a healthy gym retains 70-80% of members annually. GymPoint highlights your rate in green, yellow, or red based on these benchmarks.

Attendance Trends

The attendance report tracks check-in volume over time, helping you understand when your gym is busiest and how engagement relates to retention.

1. Navigate to Members > Attendance.
2. View daily, weekly, or monthly check-in counts.
3. The heat map shows your busiest days and time slots.

Key insights you can extract:

• Peak hours for staffing decisions
• Average visits per member per month
• Members who haven't checked in recently (at-risk for cancellation)

Members who check in fewer than 4 times per month are flagged as low-engagement and may benefit from outreach.

New Member Growth

The growth report tracks how many new members join each month, along with the source of each sign-up:

• Walk-in registration
• Online sign-up (member portal)
• Lead conversion (from the sales pipeline)
• CSV import (bulk migration)

To view growth data:

1. Go to Members > Growth (/members/growth).
2. Select your date range.
3. Review the bar chart showing new members per month, color-coded by source.

This helps you understand which acquisition channels are most effective so you can invest accordingly.

Churn Insights

Churn measures how many members you lose during a given period. GymPoint surfaces churn insights through Pulse AI and the member analytics views rather than a dedicated churn report page.

Churn Rate = Members Lost During Period / Members at Start of Period x 100

Churn insights include:

• Monthly churn rate plotted over time
• Cancellation reasons — a breakdown of why members left (cost, relocation, dissatisfaction, etc.)
• Churn by plan — which membership plans have the highest turnover
• Average membership duration — how long canceled members stayed before leaving

To review churn data:

1. Open Members > Analytics (/members/analytics) and review the summary metrics, or check the at-risk member alerts surfaced by Pulse AI.
2. Drill into any month to see individual cancellations and their stated reasons.

Taking Action on Analytics

• Low retention? Set up automated re-engagement sequences in Marketing > Automations to reach out to disengaged members.
• High churn on a specific plan? Consider adjusting the price, benefits, or contract terms.
• Attendance dropping? Use the data to justify adding popular class times or launching a member challenge.
• Strong growth from one channel? Double down on marketing for that source.